Ro­­­b Ellis
15 Duncan Ave.
Waterdown, ON
L0R 2H5


I am a Web Production and Delivery Manager with 15-years’ experience in the eCommerce and web development industry. I excel in SEO, responsive design and content management systems.


Hatch – Mississauga, ON

Web Production and Delivery Manager   July 2011 – Present

Responsible for working on a range of projects, servers, designing appealing websites and interacting on a daily basis with graphic designers, .Net developers and marketers.

  • Creation of WordPress Sites
  • Sitecore System Administrator
  • Consult with .Net Developers on Sitecore enhancements
  • Responsive Web Design
  • Developing, coding, installing, testing, debugging, and documenting web applications using appropriate editors
  • Monitoring and reporting on website traffic and performance
  • Reviewing and providing Search Engine Optimization
  • Providing content administration; acquiring, uploading, and updating to Hatch’s external websites, and ensuring web pages are up to date and accurate
  • Diagnosing and troubleshooting problems with existing web applications and websites
  • Familiar with accessibility techniques and WCAG standards

Higher Definition – Oakville, ON

Web Content Coordinator     February 2006 – July 2011

I was team lead and managed the programmers, graphic designers and copywriters.

  • Researching and formatting information gathered from business partners.
  • Performing as a technical writer for web content and using seo strategies and keywords for ranking in google /bing / yahoo search engines
  • Coordinate web projects to the programmers, graphic designers and copywriters
  • Creation of Web Content for 3 E-commerce websites
  • Track and report on all site metrics – Keyword Analysis
  • Web Page Optimization: Meta Tags, Content optimization, Code optimization, Alt Tag optimization, Title Tag optimization and Hyperlinked Tag optimization.
  • Train team members to work according to the quality of the website and the company E-commerce policies.

Plastics America – Oakville, ON

Web Content Producer      September 2003 – February 2006

Maintained and created webpages on Dreamweaver website. Created PDF’s, upgraded any hardware or software as needed and fixed any other IT related problem.


  • Search Engine Optimization ( SEO ), Google Adsense, Google Analytics, Keyword Research
  • Profound knowledge of HTML5, CSS3, JavaScript & jQuery web publishing technologies, Social Media
  • Proficient with Dreamweaver, Illustrator, Photoshop, Acrobat
  • Content Management Systems ( Joomla, Drupal, WordPress, Sharepoint 2010, Sitecore )
  • I have excellent skills with all Microsoft Office Programs.
  • Wide knowledge of browser and platform compatibility issues
  • Windows Server 2012 R2, IIS 8.5


E-Commerce Web Developer Diploma 2000

Trios College of Information Technology

Mississauga, Ontario

Sitecore Security Administrator certificate

Sharepoint 2010 certificate

IIS 7.5 certificate
References available upon request.

Copyright © 2001-2020 Rob Ellis. All rights reserved