Digital Marketing Manager

Rob Ellis is a Digital Marketing Manager with 15-years’ experience in the eCommerce and web development industry. I excel in SEO, responsive design and content management systems.

 CAREER HISTORY

Hatch – Mississauga, ON
Digital Marketing Manager   July 2011 – Present

Responsible for managing the corporate website (English, French, Spanish), WordPress & eCommerce sites, dev, qa, production servers, corporate email newsletters, domains and interacting on a daily basis with graphic designers, marketing managers, and .Net developers. I have extensive knowledge of Sitecore 9.2, that includes Sitecore installation on CM and CD servers.

• Created the first eCommerce site for Hatch to sell software online. Integrated a license manager to automate software licenses
• Sitecore 9.2 System Administrator, WordPress Guru
• Responsible for quarterly email newsletter creation and deployment using Sitecore EXM
• Manage and train Sitecore content authors ensuring content is published correctly
• Manage our WordPress sites and train the content authors
• Consult with .Net Developers on Sitecore enhancements
• Work with Marketing Managers on content and campaigns for web pages
• Monitoring and reporting on website traffic and performance
• Reviewing and providing Search Engine Optimization
• Diagnosing and troubleshooting problems with existing web applications and websites

Higher Definition – Oakville, ON
Web Content Coordinator     February 2006 – July 2011

I was team lead and managed the programmers, graphic designers and copywriters.

• Researching and formatting information gathered from business partners.
• Performing as a technical writer for web content and using seo strategies and keywords for ranking in google /bing / yahoo search engines
• Coordinate web projects to the programmers, graphic designers and copywriters
• Creation of Web Content for 3 E-commerce websites
• Track and report on all site metrics – Keyword Analysis
• Web Page Optimization: Meta Tags, Content optimization, Code optimization, Alt Tag optimization, Title Tag optimization and Hyperlinked Tag optimization.
• Train team members to work according to the quality of the website and the company E-commerce policies.

Plastics America – Oakville, ON
Web Content Producer      September 2003 – February 2006

Maintained and created webpages on Dreamweaver website. Created PDF’s, upgraded any hardware or software as needed and fixed any other IT related problem.

KEY COMPETENCIES AND SKILLS

• Search Engine Optimization ( SEO ), Google Adsense, Google Analytics, Keyword Research, Google Data Studio
• Profound knowledge of HTML5, CSS3, JavaScript & jQuery web publishing technologies, Social Media
• Proficient with Dreamweaver, Illustrator, Photoshop, Acrobat
• Content Management Systems ( Joomla, Drupal, WordPress, Sharepoint, Sitecore )
• I have excellent skills with all Microsoft Office Programs.
• Wide knowledge of browser and platform compatibility issues
• Windows Server, IIS

EDUCATION:

E-Commerce Web Developer Diploma 2003
Trios College of Information Technology
Mississauga, Ontario

CERTIFICATES:

Sitecore Security Administrator certificate
Sharepoint 2010 certificate
IIS 7.5 certificate
Google Data Studio
Google Analytics