A list of keywords or key phrases is required to determine the success of a successful SEO campaign. They must be concise, informative and most importantly, relevant to your website content. The placement of these keywords within your website is absolutely vital to the performance of SEO and search rankings in google / yahoo and bing.
If the content contained on the site is relevant to the search terms, it will perform well. Rob Ellis Web Design will assess the density and repetition of keywords and phrases within the website and make any necessary edits and improvements.