Senior Web Content Producer / SEO Analyst
Rob Ellis
5125 Silvercreek Dr.
Burlington, ON L7L 6K6
289.242.7622
webdeveloper(at)cogeco.ca
Objective:
Senior Web Content Producer seeking a challenging position where my skills as a Front-End Web Developer and SEO Analyst can be utilized.
Computer Skills Summary:
1. Search Engine Optimization ( SEO ), Google Adsense, Google Analytics, Keyword Research
2. Profound knowledge of HTML, CSS, and JavaScript web publishing technologies
3. Proficient with Dreamweaver, Illustrator, Photoshop, Acrobat
4. Content Management Systems ( Joomla, Drupal, Wordpress )
5. I have excellent skills with all Microsoft Office Programs.
6. Wide knowledge of browser and platform compatibility issues
7. Ability to multitask and prioritize the work to meet deadlines
Work Experience:
HatchJuly 2011 - Present
Mississauga, Ontario
Website Administrator
- I am accountable for administering the organization's internal website while ensuring optimal performance from all functions. This includes designing, building, and implementing new web pages and websites.
- Providing daily content administration to Hatch's intranet and ensuring web pages are up to date, accurate and current with the content owner.
- Develop and maintain graphic design and images
- Establishing policies and procedures for publishing web pages and applications in conjunction with content creators
Higher Definition
February 2007 - July 2011
Oakville, Ontario
Web Content Coordinator / SEO Analyst
- Researching and formatting information gathered from business partners.
- Performing as a technical writer for web content and using seo strategies and keyword research for ranking in google / bing / yahoo search engines
- Coordinate web projects to the programmers, graphic designers and copywriters
- Creation of Web Content
- Track and report on all site metrics
- Keyword Analysis
- Web Page Optimization: Meta Tags, Content optimization, Code optimization, Alt Tag optimization, Title Tag optimization and Hyperlinked Tag optimization.
- Train team members to work according to the quality of the website and the company policies.
Plastics America
September 2003 - February 2007
Oakville, Ontario
Web Producer
I was the web content producer. I also upgraded any hardware or software as needed and fixed any other IT related problem.
Web Design Portfolio - www.robellis.ca
Hockey Trade Rumours - www.puckmeplease.com
Online Dating Canada - www.ittakestwo.ca
Oakville Real Estate Agent - www.demarzoteam.com
Golfer Gossip - www.golfergossip.com
Savi Planning - www.saveriodimondo.com
Season's Flooring - www.seasonsflooring.com
Search Engine Optimization Skills:
On-Page Optimization
- Keyword research methodologies
- Content Writing with relevant keywords
- Title Tag
- Meta Tag Description
- Meta Tag Keywords
- Heading Tag
- Keyword Density
- Alt Tags
Off-Page Optimization
- Creating XML sitemaps
- Creation of Robots.txt
- RSS feeds (Creation & Submissions)
- Search Engine Submission
- Press Releases
- Create Blogs and Forums
- Inbound and Outbound linking
Website Analysis
- Preparing Tracking Reports(Alexa Traffic report & Site traffic report)
- Google Analytics
- Web Trends
- Competitor Site Analysis
- Web Browser Plugins (ie: SEO Doctor )
Search Engine Marketing (SEM)
- Adwords and AdSense (PPC/SEM Campaigns)
Education:
E-Commerce Web Developer Diploma - 2002
Trios College of Information Technology
Mississauga, Ontario
Computer Programming - 1999
Sheridan College
Oakville, Ontario
References available upon request