The initial step that is taken with any SEO work, is often the most informative. Rob Ellis Web Deisgn will scan through your site from top to bottom, with a focus on site structure, content placement and usability, noting and implementing any improvements.

Search engines and visitors are very similar in the way they navigate websites. If there are broken links, incorrect spelling, images or other media that takes too long to load, Rob Ellis Web Design will let you know of any fixes and improvements that can be made.

Rob Ellis Web Design and SEO - Oakville - Burlington - Mississauga - Toronto

Having an accurate, properly generated and regularly submitted search engine sitemap to google / yahoo and bing is vital in the process of indexing your site. This process consists of search engine spiders crawling throughout your entire site, actively following any links, regardless of where they lead.

Some pages or files on your website may not be reachable via normal methods, so listing them in a sitemap will make sure they are found. Within search engine sitemaps, you can also list the frequency of which certain pages are updated to in effect, ask search engines to return at a later date to re-index the site, in case any changes have been made.

The sitemap is a must have for any web site. Rob Ellis Web Design has the tools to generate proper sitemaps for your company.

Everything Rob Ellis Oakville Web Design does is with the end result in mind. To learn more about how Rob Ellis Oakville Web Design can help your business grow contact Rob Ellis today!

SEO - Unique Page Data / Content.  While a visitor to your site might not notice duplicate content or page titles, meta description -  search engines like Google definitely do. With too much repetition, search engines begin to ignore certain aspects of your website and worst case scenario, may actually block your site all together.

Having unique page titles and content throughout your site, is something most clients overlook. Ensuring your content is relevant to the focused page means everything to search engines and your visitors will also benefit from this organized, relevant structure.

Rob Ellis Web Design Seo Service will fix any content or title tag issues with your web site so your web pages will be properly seo optimized for the search engines.

Everything Rob Ellis Burlington Web Design does is with the end result in mind. To learn more about how Rob Ellis Burlington Web Design can help your business grow contact Rob Ellis today!

A list of keywords or key phrases is required to determine the success of a successful SEO campaign. They must be concise, informative and most importantly, relevant to your website content. The placement of these keywords within your website is absolutely vital to the performance of SEO and search rankings in google / yahoo and bing.

If the content contained on the site is relevant to the search terms, it will perform well. Rob Ellis Web Design will assess the density and repetition of keywords and phrases within the website and make any necessary edits and improvements.

Everything Rob Ellis Toronto Web Design does is with the end result in mind. To learn more about how Rob Ellis Toronto Web Design can help your business grow contact Rob Ellis today!

Everything Rob Ellis Hamilton Web Design does is with the end result in mind. To learn more about how Rob Ellis Hamilton Web Design can help your business grow contact Rob Ellis today!

Everything Rob Ellis Mississauga Web Design does is with the end result in mind. To learn more about how Rob Ellis Mississauga Web Design can help your business grow contact Rob Ellis today!

Senior Web Content Producer / SEO Analyst

Rob Ellis
5125 Silvercreek Dr.
Burlington, ON L7L 6K6
289.242.7622
webdeveloper(at)cogeco.ca

Objective:

Senior Web Content Producer seeking a challenging position where my skills as a Front-End Web Developer and SEO Analyst can be utilized.

Computer Skills Summary:

1. Search Engine Optimization ( SEO ), Google Adsense, Google Analytics, Keyword Research
2. Profound knowledge of HTML, CSS, and JavaScript web publishing technologies
3. Proficient with Dreamweaver, Illustrator, Photoshop, Acrobat
4. Content Management Systems ( Joomla, Drupal, Wordpress )
5. I have excellent skills with all Microsoft Office Programs.
6. Wide knowledge of browser and platform compatibility issues
7. Ability to multitask and prioritize the work to meet deadlines

Work Experience:

Hatch
July 2011 - Present
Mississauga, Ontario
Website Administrator
- I am accountable for administering the organization's internal website while ensuring optimal performance from all functions. This includes designing, building, and implementing new web pages and websites.
- Providing daily content administration to Hatch's intranet and ensuring web pages are up to date, accurate and current with the content owner.
- Develop and maintain graphic design and images
- Establishing policies and procedures for publishing web pages and applications in conjunction with content creators

Higher Definition
February 2007 - July 2011
Oakville, Ontario
Web Content Coordinator / SEO Analyst
- Researching and formatting information gathered from business partners.
- Performing as a technical writer for web content and using seo strategies and keyword research for ranking in google / bing / yahoo search engines
- Coordinate web projects to the programmers, graphic designers and copywriters
- Creation of Web Content
- Track and report on all site metrics
- Keyword Analysis
- Web Page Optimization: Meta Tags, Content optimization, Code optimization, Alt Tag optimization, Title Tag optimization and Hyperlinked Tag optimization.
- Train team members to work according to the quality of the website and the company policies.

Plastics America
September 2003 - February 2007
Oakville, Ontario
Web Producer
I was the web content producer. I also upgraded any hardware or software as needed and fixed any other IT related problem.

Web Design Portfolio - www.robellis.ca

Hockey Trade Rumours - www.puckmeplease.com
Online Dating Canada - www.ittakestwo.ca
Oakville Real Estate Agent - www.demarzoteam.com
Golfer Gossip - www.golfergossip.com
Savi Planning - www.saveriodimondo.com
Season's Flooring - www.seasonsflooring.com

Search Engine Optimization Skills:

On-Page Optimization

• Keyword research methodologies
• Content Writing with relevant keywords
• Title Tag
• Meta Tag Description
• Meta Tag Keywords
• Heading Tag
• Keyword Density
• Alt Tags

Off-Page Optimization

• Creating XML sitemaps
• Creation of Robots.txt
• RSS feeds (Creation & Submissions)
• Search Engine Submission
• Press Releases
• Create Blogs and Forums
• Inbound and Outbound linking

Website Analysis

• Preparing Tracking Reports(Alexa Traffic report & Site traffic report)
• Google Analytics
• Web Trends
• Competitor Site Analysis
• Web Browser Plugins (ie: SEO Doctor )

Search Engine Marketing (SEM)

• Adwords and AdSense (PPC/SEM Campaigns)

Education:

E-Commerce Web Developer Diploma - 2002
Trios College of Information Technology
Mississauga, Ontario

Computer Programming - 1999
Sheridan College
Oakville, Ontario

References available upon request